New Frameworks for Better Decisions at ILA19
At the most important conference on interaction design, UX, technology, and innovation in Latin America, we shared new systems, models, and methods we've developed to make better decisions.
Experience Decision Making (XDM)
On October 31, Santiago Bustelo presented Experience Decision Making: The Missing Link Between “Design Thinking” and “Doing Business.”
Designing, operating, and maintaining experiences involves new ways of undertaking projects and businesses. This challenge has been fertile ground for new working methodologies, all of which promise the success that eludes others. While useful, they all share the same limitation: a working methodology proposes a way to organize people and processes. It does not replace people or their decision making processes.
Experience Decision Making (XDM) was born from recognizing this missing piece. It is a system of models and methods to achieve better decision making processes in the experience industry, integrating elements from decision theory, behavioral psychology, negotiation, and management.