The hypermarket Jumbo, part of the Cencosud chain, needed to streamline its online shopping process to boost site conversions.

+176%

Purchase intention

82%

Usability

56%

Effectiveness

117%

Satisfaction

We designed a new online shopping process that allowed for the presentation of a greater number of products in a more attractive and recognizable manner, making it easier to purchase multiple items. This positively impacted the number of items per purchase and the average ticket size.

Before and After

Areas of Work:

  • Using a user-centered design methodology, we conducted contextual interviews to observe users making purchases in their usual environment. This allowed us to identify various factors that caused friction during the shopping process.
  • Based on our observations, we created a functional prototype, on which we conducted usability tests to validate that the new design satisfied the users needs.