Analytics (analysis)
Analytics analysis is a user research technique that allows for a quantitative assessment of whether the product is meeting business objectives. This analysis enables diagnosis, identifies areas for improvement, and detects opportunities.
It should be combined with qualitative studies such as user interviews or usability tests to provide context and meaning to the information.
For this analysis, data from web analytics tools (like Google Analytics or similar) or other management tools can be used.
Case | Telecommunications
+380% Conversion Lift
Since 2012, we have been collaborating with one of the largest telecommunications companies in the world, integrating the customer’s...
Case | Accelerators & Startup-ups
Wayra Startups counted on our help
Since 2012, we have been part of the mentor selection at Wayra, driving the business growth of the startups...