Card Sorting Technique
Card sorting helps reveal how people identify and categorize information. This technique is used to define the structure of navigation menus, organize content, and establish link nomenclature, among other applications.
By understanding how users categorize and identify information, we can ensure that the business communicates in the same language as its customers, making both communication and transactions more seamless.
Case | Telecommunications
+380% Conversion Lift
Since 2012, we have been collaborating with one of the largest telecommunications companies in the world, integrating the customer’s...
Case | Accelerators & Startup-ups
Wayra Startups counted on our help
Since 2012, we have been part of the mentor selection at Wayra, driving the business growth of the startups...