Personas
Personas, or archetypes, are fictional “people” representing the different types of users of our site. They are a highly useful tool in interface design because they provide a human face to the creation of User Experience and serve as a guide for design.
Case | Retail & E-Commerce
+176% improvement of purchase intention
The hypermarket Jumbo, part of the Cencosud chain, needed to streamline its online shopping process to increase site conversions....
Case | Banking and Finance
+393% Increase in Application Usage
Increase is one of the startups that, within the framework of the Wayra accelerator, participated in our training and...
Case | Accelerators & Startup-ups
Wayra Startups counted on our help
Since 2012, we have been part of the mentor selection at Wayra, driving the business growth of the startups...