Usability Testing
Usability testing is one of the qualitative methods that allow us to observe and understand user behavior patterns. During usability tests, we observe users interacting with products, identifying issues with usage, navigation, information comprehension, and questions that arise during interaction with the product and interface.
We can also observe behavior patterns that help us understand and categorize different interaction styles and problems encountered.
Therefore, usability tests, along with user interviews, are the foundation of user-centered design. They allow us to design a product based on user experience, uncover hidden problems, and reduce future costs.
Additionally, usability tests are an indispensable complement to quantitative analysis techniques such as web analytics: while web analytics show aggregated behaviors, usability tests help us understand the reasons behind those behaviors.
The result of usability tests provides metrics of usability: effectiveness, efficiency, and satisfaction.
+176% improvement of purchase intention
The hypermarket Jumbo, part of the Cencosud chain, needed to streamline its online shopping process to increase site conversions....
+393% Increase in Application Usage
Increase is one of the startups that, within the framework of the Wayra accelerator, participated in our training and...
x4 We designed a banking product acquisition process that is 4 times more effective.
We designed a banking product acquisition process that is 4 times more effective. ...
We delivered a design that meets usability and accessibility standards
Responsive and accessible design and development, adhering to Section 508 Web Accessibility and WCAG standards. ...
+380% Conversion Lift
Since 2012, we have been collaborating with one of the largest telecommunications companies in the world, integrating the customer’s...
Wayra Startups counted on our help
Since 2012, we have been part of the mentor selection at Wayra, driving the business growth of the startups...